This wasn’t a brief we received. It started as an observation: lululemon had experiential retail rooms that weren’t being programmed, and small business owners in Chicago didn’t have a wellness experience built for them. We proposed one day that used both.

Wellness is usually built for aspirational consumers by big brands. We wanted to invert that — designed by small businesses, staffed by small businesses, for small business owners.

lululemon’s brand lives in movement, community, and mindful living. Bueno’s work is community-first hospitality with cultural roots. Both had to be present for the concept to hold. lululemon provided the space and the budget. Bueno brought the concept, the curation, and the collaborators.

Bueno Senses: Cuerpo y Mente — a day designed to slow guests down.

Each moment was accompanied by a beverage made by Bueno Days that enhanced the moment. Every collaborator we hired was a small business.

Mario Cervantes, embrh, Bueno Days